There’s nothing that doesn't escape the clutches of a website these days. Whatever it may be, from a multinational company to a beauty salon, from cosmetics to medicines, everything has a website of their own. Owning an impressive website adds valuable scores to the business, so creating and managing one is a handy skill to have. No wonder, website developers are mushrooming today and so is the multifaceted website developing tools.
Here are a few helpful tips to consider when setting up your own website and website developers must know:
1. Design: Website developers should always promote clean and simple design. While the thought of a magnificent website with a tingle and flash of colour on every click would be impressive, it need not necessarily be so. Think about what the goal of your website is and design with that in mind. Avoid anything that would hamper your customer’s journey through the site. Users don’t like a cluttered page, so keep the layout clean and organized. Use the appropriate website tools according to the specific needs of companies
2.Five Core Pages: The five core pages cover your basic communication to the user. Visitors usually look for these so have these incorporated in the design:
- Home
- Products / Services
- Customer Testimonials
- About Us
- Contact Us
3. Clear Navigation: Adding a simple navigation bar either across the page or down the side with working links will make navigating through your website a lot easier for your visitors. In case there are many pages in your site, then integrating a drop down menu would help from overcrowding. Furthermore, employ Google Webmaster tools to ensure that the links are working, as broken links would lead to incomplete web traffic.
4. Attractive Headline: Have a compelling headline to call out to visitors. It should convey why the user should use your service. A good content writer can help you out with this.
5. Sign-Up Forms: Creating an online newsletter for your site is a good idea to connect with your customers and potential clients. An email sign-up form would help you promote your business especially if you offer something in return for their email addresses like discounts or offers etc.
6. Integrate Images: As the saying goes, pictures are worth a thousand words. Employing images on your page would make your visitors feel confident of what they see. Clear, good resolution images are always an asset in marketing, so getting a few good photos of your product is worth the time.
7. Customer Reviews: Majority of web users trust the testimonials they see on a site. So sharing the satisfied words of your customer could go a long way in helping your business. You can ask your customers to give a short feedback on their time in your site and about your services.
8. Be Google’s Friend: No matter how fancy your site may be, it won’t do you any good if people can’t find it. So having an able SEO (Search engine optimization) would ensure that search engines find your site and rank it in their search results. For your site to rank high on Google’s and Yahoo!’s search engine, include popular keywords and phrases as well as other tools to make it appear loud and clear.
